Getting a small to medium business off the ground is no small task. One of the first things you need to do is set up shop, both physically and online. Your website needs to be given more attention than you probably realize. And even if it’s totally dialled in, it should be dynamic, always evolving, a real launching pad to a variety of other online marketing endeavours to be explored.
SEO – Search Engine Optimisation
SEO is the process of setting your website up to be found by your target audience when they look for you on Google or the other search engines. It’s not enough that people can find you online by searching for your business name. What about all the potential customers who’ve never heard of you? How beneficial would it be for them to see your website listed in the top 10 results at the exact moment they’re ready to pay for your product or services? An effective SEO campaign can help make that happen…put you in the mix for your target market, right when they’re ready to spend money.
Brand Identity & Marketing Strategy
We love to help people market their ideas, products, and services through various channels. Here is a sample banner we created for a client to help get the attention of their web visitors:
Photography & Video Production
Tell your story visually. Photos and video can quickly communicate important aspects of your business that might otherwise be lost on prospects who aren’t inclined to read through your material.
Content Writing & Copy Writing
Copy writing relates to the words you put together for advertising, whereas content writing pertains more to general information on your website, like what you are reading right now. Some people can take care of this themselves, but if you’re like most, a little help in this department can give your business and brand a much more professional touch. Typos, grammatical errors, and poor writing style can diminish confidence in your ability to perform, even if your product offering has little or nothing to do with the English language! Something to the effect of, If they can’t get a sentence right, how are they going to handle the bigger stuff that I’m paying for? goes through their mind. If wordsmithing isn’t your strongest point, don’t worry, just get help!